Press Release

TIFIN Give expands its reach as a leading technology powered philanthropy platform for wealth enterprises

TIFIN Give expands its reach as a leading technology powered philanthropy platform for wealth enterprises

Through the acquisition of Giving Place, TIFIN Give expands its capabilities to service family offices and foundations. The combined firm now oversees $670 Million in philanthropy assets and helped facilitate $40 Million in charitable donations in 2023.

BOULDER, Colo. and NEW YORK, February 1st, 2024 — TIFIN, a leading AI and innovation platform, today announced its philanthropy platform TIFIN Give has acquired Giving Place, the tech solution for family office giving programs and private foundations. The newly combined company now has increased scale and resources to service families through advisors, the workplace, and family offices. The firm now helps oversee $670 million in philanthropy assets and helped facilitate $40 million in charitable donations in 2023.

The donor-advised fund (DAF) space has seen rapid growth in recent years. DAF assets nearly doubled between 2018 and 2022 and stand today at ~$230 billion; total DAF assets are estimated to grow to $1 trillion by 2030. Private foundation assets reached $1.25 trillion last year. The ability of TIFIN Give to serve these charitable structures, among others, continues to unlock substantial opportunities and value for wealth enterprises and their clients.

TIFIN Give’s next-generation DAF platform provides a multi-custodial platform, SOC-2 security compliance, and expanded investment options including custom model portfolios. It is now deployed at leading wealth enterprises and employers through their recent partnership to power an employee DAF solution with Morgan Stanley at Work. 

“Through the Giving Place acquisition, TIFIN Give can now address the philanthropic needs of all asset classes in the wealth enterprise space,” said Cor Hoekstra, Head of Wealth Enterprise Partnerships at TIFIN. “We are excited to now reach all types of donors.”

The new company will be led by Giving Place’s co-founder and CEO, Paul Lussow. Co-founder Alex Paul, will remain involved and serve on the TIFIN Give board. “Our focus on supporting and growing the philanthropic capabilities of wealth enterprises will accelerate through this combined company,” said Lussow.

“The key to solving many pain points for donors and their advisors will be powered by the integration of TIFIN Give’s digital-first DAF platform with Giving Place’s philanthropy software solution for family offices and private foundations,” said Giving Place co-founder and TIFIN Give board member Alex Paul.

For more information about TIFIN Give, please visit or follow TIFIN Give on Linkedin.



TIFIN is an AI and innovation platform for better wealth outcomes. Founded by Dr. Vinay Nair, TIFIN creates and operates new companies that apply data science, AI, and technology to address frictions in wealth and asset management. TIFIN’s companies have included 55ip (sold to JP Morgan), Paralel and currently include MagnifiTIFIN WealthTIFIN GiveTIFIN AGTIFIN AMPHelixTIFIN @Work, and Sage. TIFIN has been backed by JP Morgan, Morningstar, Hamilton Lane, Franklin Templeton, Motive Partners, and Broadridge among others.

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